Business processes
New sources of competitive advanage
N=1 and R=G - business will change.
Why business processes
what core will work
Business framework
make connection between strategy and business model
ICT - 4 layers
Ex. Wal-Mart - less attention to personalize
Ebay - 60,000 software writers
ICICI : Migrating N=1 and R=G
Focus on organic Growth
Focus on proving value
Focus on mass marketing
Focus on banking experience
ICICI core capabilities
Business process flexibility to reflect evolving
Synchronization of strategy, business process, and ICT
Senior management leadership in shaping social architecture and culture
ICICI does not have a CIO
Wednesday, November 5, 2008
Nov. 5
N=1 - personalized co-created experiments
R=G - global access to resources and talents
Social architeituro - technical architectures
Business ...... Community
Organic system (mission)
R=G - global access to resources and talents
Social architeituro - technical architectures
Business ...... Community
Organic system (mission)
Monday, November 3, 2008
ch. 1
Value is based on unique esperience - one cunsumer at a time (no firm is big enough in scope and size).
Model T - consumers were treated as undiffentiated group.
TutorVista - student chooses the time he wants to be tutored.
Personalized lessons,
60-100 hours teacher training.
Students improved
600 tutors
10,000 paying studnets and 5,000 tutors in countries outside India, including USA
The power of technology cab be focused on needs of single individuals through gobal resources.
Truck tires - vendors sell their products based on price, durability, and brand awareness.
fleer owners charge per mile
revenus is based on tire usage, not one time...
Driver safety
help a specific driver improve her skills.
sensors measure tire to determine if someone stopped too fast -- sends data to data center
B2B and B2C
selling a product to selling a service.
Principle 1: N = 1
one customer experience at a time
Collaborative networks
no single firm provides the skills
Complexity
Customer interfaces
simple
Principle 2 R=G
high quality resources at a low cost.
Scalability
Global firms don't like to hire people and let go at 6 months when project is done.
N=1 and R-G World
not well balanced.
Model T - consumers were treated as undiffentiated group.
TutorVista - student chooses the time he wants to be tutored.
Personalized lessons,
60-100 hours teacher training.
Students improved
600 tutors
10,000 paying studnets and 5,000 tutors in countries outside India, including USA
The power of technology cab be focused on needs of single individuals through gobal resources.
Truck tires - vendors sell their products based on price, durability, and brand awareness.
fleer owners charge per mile
revenus is based on tire usage, not one time...
Driver safety
help a specific driver improve her skills.
sensors measure tire to determine if someone stopped too fast -- sends data to data center
B2B and B2C
selling a product to selling a service.
Principle 1: N = 1
one customer experience at a time
Collaborative networks
no single firm provides the skills
Complexity
Customer interfaces
simple
Principle 2 R=G
high quality resources at a low cost.
Scalability
Global firms don't like to hire people and let go at 6 months when project is done.
N=1 and R-G World
not well balanced.
Monday, October 27, 2008
exam 2
Oct. 29
The Nucor Steel article: knowledge creation and acquisition, knowledge sharing, role of information technology, social ecology
Expert system - definition, system structure, applications, advantages, and limitations
Characteristics of Web 2.0: The Web as a platform, User participation, Harnessing collective intelligence, New software life cycle, rich user experience (Network effects from user contributions are the key to market dominance in the Web 2.0 era.)
"Connected consumers are collectively shaping your brand"
Naked Conversation: Chapters 1 - 8 - Blogs for large companies, blogs for small companies, Blogs for marketing (conversational marketing), Blogs for advertising (word of mouth on steroids), Blogs for knowledge management
The Nucor Steel article: knowledge creation and acquisition, knowledge sharing, role of information technology, social ecology
Expert system - definition, system structure, applications, advantages, and limitations
Characteristics of Web 2.0: The Web as a platform, User participation, Harnessing collective intelligence, New software life cycle, rich user experience (Network effects from user contributions are the key to market dominance in the Web 2.0 era.)
"Connected consumers are collectively shaping your brand"
Naked Conversation: Chapters 1 - 8 - Blogs for large companies, blogs for small companies, Blogs for marketing (conversational marketing), Blogs for advertising (word of mouth on steroids), Blogs for knowledge management
Wednesday, October 22, 2008
collaboration / ch 6 websites
Collaboration is the next biggest thing on the web.
Points
Don't sell too hard.
Conversational marketing (feedback from customers and knowledge exchange between customer and company).
Interesting website: http://www.designspongeonline.com/ - good designs...
http://bloombergmarketing.blogs.com/ - She said, He said, On Blogger Relations
http://www.bloggerstories.com/ - stories from different bloggers...
Points
Don't sell too hard.
Conversational marketing (feedback from customers and knowledge exchange between customer and company).
Interesting website: http://www.designspongeonline.com/ - good designs...
http://bloombergmarketing.blogs.com/ - She said, He said, On Blogger Relations
http://www.bloggerstories.com/ - stories from different bloggers...
websites from chapter 5 Bloggers book
www.englishcut.com is an expert in making jackets.
www.clip-n-seal.com is a sealable bag used to keep food fresh. These type of bags were actually around in 1849 during the California gold rush. Miners used rod-and-clamp closures to seal their water bags so they wouldn’t lose precious fresh water.
www.texturadesign.com has a whole lot of stuff and links to blogs and information about blogs.
www.stonyfield.com is organic farm yogurt. The site has recipes, blogs, and is rich in content.
www.leaveitbehind.com is a blog that is rich in content and discusses a lot of issues.
www.clip-n-seal.com is a sealable bag used to keep food fresh. These type of bags were actually around in 1849 during the California gold rush. Miners used rod-and-clamp closures to seal their water bags so they wouldn’t lose precious fresh water.
www.texturadesign.com has a whole lot of stuff and links to blogs and information about blogs.
www.stonyfield.com is organic farm yogurt. The site has recipes, blogs, and is rich in content.
www.leaveitbehind.com is a blog that is rich in content and discusses a lot of issues.
Saturday, October 11, 2008
Customer Driven Innovation
Customer Driven Innovation is understanding the customer's needs.
To connect with the customer, to customize their experience with their business, and to make sure the customer is satisfied are important business practices for the company to survive.
Companies create products for the ideal customer and customize products to fit their needs.
Customer Driven Innocation may be the new way companies are doing business these days, but it comes to show how important the customer is in charge.
Hallmark Cards
I found the information about Hallmark Cards interesting that my team did a presentation about. Drawing out an online community to gather feedback from customers and generate ideas on promotions is a different concept and way to conduct business for me. I heard of Hallmark Cards before this class. What I knew about them is they develop greeting cards. There is also a Hallmark cable network. I had no idea they had a community that they used to grow their business.
Presidential Election
This will probably be a very close presidential election. I watched the debates on TV and there's one more final debate on Wed., Oct. 15. I'm for John McCain. I can't picture Barack Obama running the Whitehouse. McCain has more experience. People think McCain is going to be another President Bush, but I don't think so. I think he'll be a fine president. He may be 72 years old, but he's very healthy and his mother is still alive at the age of 96. I think McCain will get this country on the right track. http://www.johnmccain.com
blogging in a college course
I never thought I'll be blogging in any course I take. I've heard of blogs, I've read over peoples blogs, but never created a blog myself. A blog is a personal diary of a person's thoughts, etc. Blogs often contain personal opinions, beliefs, etc. I'm not an outspoken person and don't voice my opinion that often, so I'm not one to post my thoughts on the web. But there are some thoughts worth posting.
I need to get busy with this blog
I've failed to keep up with this blog as I'm not used to the idea of blogging. That's going to change now, I hope. Overall, Knowledge Management Systems has been an interesting course. There's a lot more to knowledge management than I would have thought.
Monday, September 1, 2008
Subscribe to:
Posts (Atom)